A variety of different production features have benefited the Lego company throughout its existence. Lego has been able to create some of the most well-known toys around the world thanks to these features. These features include the creation of a unique interlocking system and the use of plastic in place of other materials. These unique features have helped the company become the leading toy manufacturer in the world.
In the 1960s, the company continued to grow rapidly. One of the major changes occurred when Godtfred Kirk Christianens’s cousin a brief history of the creation of the lego constructor Dagny Holm, joined the company as a modelbuilder. Dagny had a knack for making large scale models and worlds that were exhibited in the showroom. This was an excellent way to promote the possibilities of LEGO bricks and draw interest from youngsters.
In 1971 the LEGO system began to expand into new frontiers with the addition of furniture pieces and dollhouses. In 1972, the system was further expanded by the additions of ships and boats sets, which included floating hull pieces. In the 1960s, the company began its international expansion by selling its products in North America via a licensing agreement with Samsonite.
In the late 1980s and early 1990s the company continued to grow and diversify its offerings, as well as modernize. The company also established an engineering and research department that worked to keep the LEGO System in the forefront of innovation. It also saw the introduction of themed sets that let users to build specific models without having to figure out what they should do on their own. This was the first step towards more complex building, and it allowed children to have a more interactive experience with legos.